Jeff Bezos on what consumers want

The current (May 5, 2008) issue of Fortune includes one article in particular that strips away a lot of the business-speak on customer service. The charmed life of Amazon's Jeff Bezos includes this bit of wisdom, which Bezos has used to codify the Amazon way. Here you go, starting with writer Josh Quittner's intro:

"For all of Amazon's ups and downs during the past 13 years, Bezos's strategy is one thing that hasn't changed. Customers want three things, he says: the best selection, the lowest prices, and the cheapest and most convenient delivery. At Amazon, he explains, all decisions flow from those fundamentals. 'What's not going to change over the next ten years is incredibly important - you can build plans that are durable and meet important customer needs,' he says, adding, 'It is impossible to imagine a world ten years from now where customers will say, "I love Amazon, but I just wish your prices would be higher."'"

Blogged with the Flock Browser