MyStarbucksIdea

Neil MacKenzie brought this to our attention first, and the idea seems to be taking hold at Starbucks.

I've written on several occasions about the reality of customers' controlling the conversation about your brand, and it's much more than a corporate gimmick at MyStarbucksIdea.com. Here it's a critical innovation source as much as a customer feedback mechanism.

Here's a link to a very good BusinessWeek story on what Starbucks is getting out of the initiative.

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