Kodak's Epcot massacre

Graham White at Stanley Furniture forwarded me this story about Kodak's attempt to reach its audience in queue for Epcot's "Honey, I Shrunk the Audience."

"About three minutes into the six-minute ad, my wife and I looked at each other in utter astonishment. 'This is insulting,' my wife the media buyer said in her usual non-conflict-oriented understated kind of way."

Careful what you do with a captive audience.

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