If you're thinking about the consumer experience you deliver, think also about the experience the "enablers" such as the airlines deliver as well. What's the mood of your customer when he or she arrives at your door?
Blogged with the Flock Browser
Sunday, May 25, 2008
Woe to the travel business...
... That relies on air travel to bring your customers to you. This BW article on "The Waning Days of the Road Warrior" address business travel, but consider pleasure as well. Personally, I've extended my drive-to range to 7 hours or so before I'll consider flying. Perhaps golf resorts and similar businesses should as well.
If you're thinking about the consumer experience you deliver, think also about the experience the "enablers" such as the airlines deliver as well. What's the mood of your customer when he or she arrives at your door?
If you're thinking about the consumer experience you deliver, think also about the experience the "enablers" such as the airlines deliver as well. What's the mood of your customer when he or she arrives at your door?
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